MODDING CLAUDE INTO A 32 TOOL GTM AGENT
Dec 17, 2024
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🟠 Modding Claude into a 32 tool GTM agent -> the future of gtm is:
Uncertain and full of speculation (including these lol) But my guesses:
-- semantic automation/integration (whole GTM stack integrates seamlessly, orchestration no longer requires daisy chain no-code/low or even data pipelines like I write currently)
-- AI operated human orchestrated list building (building high quality bespoke-to-the-message TAM datasets custom in hours instead of days)
-- All natural language based (I want this dataset, talk and transcribe iteratively with agent-based workflow to prototype the dataset)
I've been playing around with MCP (Model Context Protocol) which Anthropic just released; sparing the technical details, it makes far easier/standardizes integrating 3rd APIs/tools with your AI-based app.
Practically, this has allowed me to turn Claude into a 32 tool GTM agent. Capable of:
-- conducting research via perplexity/search api (research and discovery)
-- running code to compile into structured data (data transformation)
-- writing to my local filesystem AND a relational database (storage)
-- And managing projects via my linear server I built (project management)
(and if I write servers that integrate with Clay, Smartlead and Hubspot I could run the whole thing out the of the chat UI - with a lot of trial and error lol)
I used it to prototype a full public sector TAM dataset in about 1/3 the time it would take without it.
This means we're going from custom integrations written as one offs, to a lego block system for EVERY GTM app (that seamless integration from semantic integration).
This will become tablestakes over the next few years the same way a modern website has.
The loom attached is basically me just playing around with Claude to build a draft dataset (I ended up continuing the Chat to use it to write prompts for Claygent to conduct full TAM research), but I wanted to share more of a raw look so you can see my excitement and imagine where this can go over the next 3-5 years.