MODDING CLAUDE INTO A 32 TOOL GTM AGENT

Dec 17, 2024

🟠 Modding Claude into a 32 tool GTM agent -> the future of gtm is:


Uncertain and full of speculation (including these lol) But my guesses:

-- semantic automation/integration (whole GTM stack integrates seamlessly, orchestration no longer requires daisy chain no-code/low or even data pipelines like I write currently)

-- AI operated human orchestrated list building (building high quality bespoke-to-the-message TAM datasets custom in hours instead of days)

-- All natural language based (I want this dataset, talk and transcribe iteratively with agent-based workflow to prototype the dataset)

I've been playing around with MCP (Model Context Protocol) which Anthropic just released; sparing the technical details, it makes far easier/standardizes integrating 3rd APIs/tools with your AI-based app.

Practically, this has allowed me to turn Claude into a 32 tool GTM agent. Capable of:
-- conducting research via perplexity/search api (research and discovery)
-- running code to compile into structured data (data transformation)
-- writing to my local filesystem AND a relational database (storage)
-- And managing projects via my linear server I built (project management)

(and if I write servers that integrate with Clay, Smartlead and Hubspot I could run the whole thing out the of the chat UI - with a lot of trial and error lol)

I used it to prototype a full public sector TAM dataset in about 1/3 the time it would take without it.

This means we're going from custom integrations written as one offs, to a lego block system for EVERY GTM app (that seamless integration from semantic integration).

This will become tablestakes over the next few years the same way a modern website has.

The loom attached is basically me just playing around with Claude to build a draft dataset (I ended up continuing the Chat to use it to write prompts for Claygent to conduct full TAM research), but I wanted to share more of a raw look so you can see my excitement and imagine where this can go over the next 3-5 years.

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